Affiliate Road Trip to Wigan

Road trips give the ActiveWins team the chance to interact with valuable affiliates in between the official conferences, which are held annually in London, Amsterdam and Berlin.

Last month, Affiliate Team Leader Eliot Jacob, and Affiliate Manager Jamie Farrelly took a trip to the home of Heinz Baked Beans, JJB Sports and Totesport – Wigan!

The pair were there to meet Mike Walmsley of Sendmedia, with whom ActiveWins recently ran two successful email marketing campaigns, for Bucky Bingo and Kerching.

Eliot, said: “We felt it was important we meet Mike and find out a little bit more about him, and how he has acquired such a good bingo and casino database over the years.”

“We’re hoping to work with him again in the near future, so it was great for us to get together and continue to build the relationship.”

The group met for lunch at The Boathouse, in Appley Bridge. Although some of the conversation was inevitably taken up with websites and campaigns, Eliot was keen to point out that it is the social interaction which often proves most useful for the affiliate team.

“People are usually more comfortable outside of a business setting, so trips like this help us to gain a valuable insight into the affiliates,” he said. “The more we learn about who they are and what makes them so successful, the better equipped we are to work with them on future campaigns.”

The annual Berlin Affiliate Conference takes place in October, where the ActiveWins team will be on hand, at stand J50, to meet affiliates from far and wide. If you haven’t booked your place yet, visit the official BAC website for more information. We hope to see lots of you there!