Foxy Casino launches on ActiveWins affiliate programme

If you haven’t heard the big news by now, we are thrilled to announce that Foxy Casino will be joining the ActiveWins platform!

The appointment of Hollywood A-lister Heather Graham as lead character for its UK marketing campaign has generated a lot of industry buzz.

For years, people have wondered, who was the face was behind the furry headgear and Northern lad’s accent? In a clever twist, the ‘behind-the-scenes’ surprise unveiling is the first of six ‘tongue-in-cheek’ commercials for the brand.

Adele Lawton Group Head of Bingo at Foxy commented on the campaign: “Our partnership with Heather Graham is the largest phase of a £10 million brand revamp and marketing campaign, which will bring Foxy to a new generation of players. Heather is the embodiment of our mantra: ‘Random. Fun.’ and today’s announcement marks a new era for Foxy Bingo and Casino.”

Heather Graham issued the following statement on working with Foxy: “I love comedy and I love British wit. When they told me I would get to play Foxy, I loved the idea and thought it was hilarious. I especially loved wearing the tail. I wish I could have kept the tail! I’ve never gotten to play a man or a fox, so it was a big challenge.”

The ‘Random. Fun.’ campaign will see Foxy replace its long-standing sponsorship of ‘The Jeremy Kyle Show’ on ITV channels.

New players will love the generous introductory casino offer of a 200% bonus (up to £100), making it easy to promote for more earning potential.

Foxy Casino also boasts top titles from the biggest names in the industry, including Rainbow Riches and Gonzo’s Quest.

The new Foxy campaign is currently in heavy rotation on network television, and is designed to appeal to both male and female audiences. Adverts will appear on popular programme Billions on Sky Atlantic, starring Damian Lewis. Additional launch spots include Blue Bloods on Sky Atlantic, England Rugby on Sky Sports mix and NCIS on 5USA.

There will be a presence in sporting entertainment throughout the whole month of March, with features including Premier League matches and FIFA World Cup Qualifiers.

Plus, the advert is scheduled to feature on a mix of programmes such as Bear Grylls: Born Survivor, Lee Evans Comedy and Game of Thrones, plus Man Vs Food and Police Force.  

This unlocks access to a largely male audience, and will target those who are in the right frame of mind to engage in online betting and entertainment.  

Creative is available, so get in touch with your ActiveWins account manager today.