How to be a Great Sport Betting Affiliate

Sport betting is better than ever for players. The range of events, the development of in-play and cash-out betting, online promotions and easy use from mobile devices means there’s more reasons than ever before for people to bet on the sports they enjoy. And that’s great news for you as an affiliate.

The more registrations and deposits which each sport betting site gets via your website, the better your revenue. So being a sportsbook affiliate can be extremely profitable for you. However, it’s not as simple as putting up adverts and waiting for the money to roll in. Here are our top tips for building a profitable niche as a trusted sport betting affiliate.

Create and share high-quality content:

Regardless of how many Sportsbook providers you link to, your conversion rate will struggle if your site doesn’t give visitors something more than just product and offer links. Your site is far more likely to be trusted and respected by players if you produce and share content which is informative, engaging and likely to be shared by other users. There’s also a higher likelihood of your site ranking highly on search engines if the content you’re hosting is good quality and SEO-friendly.

Similarly, it’s important for your content to be relevant. If your links are for horse racing offers, for example, then the content you share should be focused around horse racing, rather than basketball, football or anything else. It may sound basic, but it’s important in building a regular readership who trust your site. 

Build an archive for Tools and Resources:

Once you’ve provided visitors with impressive and relevant content for a while, the chances are you’ll have reviews, ‘how to’ guides and/or ‘recommended products’ lists on your site.

By creating a resource for these, users can easily find the articles they’re looking for, and you’re likely to boost revenue by having a list of recommended sites and products which players can quickly find and click through to. Additionally, it’s another thing which you are doing to help visitors to your site, further building a relationship of trust between you and them.

Work with trusted and well-liked providers:

As an affiliate, it’s easier to bring in good-quality players when the brand you’re promoting have a good reputation, and preferably, some attractive offers for players. For example, Betfred and Totesport are two of the most historic and trusted sportsbook brands on the market, with over 100 years experience in the industry between them. Brands like this will acquire new depositors quicker than, say, a new and unknown sportsbook provider.

Make sure any offers are up-to-date:

Promotions, bonuses and offers change so often on sportsbook sites, with different fixtures in a range of sports coming thick and fast. This means that affiliates need to ensure they’re promoting the correct offer(s) at any given time, so that players don’t click through to offers which are currently unavailable or different. If players feel they have been misinformed or that you’ve wasted their time, they’re unlikely to trust your site in future.

Develop Your Email List, and source a regular Email:

Creating an opt-in form so that visitors can subscribe to a regular Email from you, is one of the most valuable things any affiliate can do. This Email can be used to promote new offers, upcoming events and to bring lapsed visitors back to your site, and to betting with the sites you’re promoting as an affiliate. Affiliates can write and build these Emails themselves, but many use companies who are Email marketing experts, to give it that extra-professional look and sound.

Our only other tip would be to partner up with a top affiliate program, but if you’re already with ActiveWins, we don’t need to! If you’re an affiliate for products other than sportsbook betting, look out for more affiliate guides from ActiveWins.